Hettich and The Kitchen Depot – Teamwork in action!

The Kitchen Depot is a family success story, with 20 showrooms serving local communities across the UK. They install quality British-built bespoke kitchens, delighting customers with their beautiful design, durability and functionality.

As a creative force in the sector, Kitchen Depot was a natural fit for LightTower® by Hettich, the practical new larder storage concept featuring hassle-free, no connection illumination using the exceptional AvanTech YOU platform drawer system.Kitchen Depot has given pride of place to a display model of LightTower® in its Glasgow showroom, so customers can see and feel this impressive piece of kitchen innovation, as theatrical as it is practical.

“Customers come to see and feel kitchens in a way which sparks their imagination,” says Siún Jordan, Head of Marketing at The Kitchen Depot. “This is where LightTower really scores. It is visually impressive and based on super-sophisticated components which are a dream to use. But it also packs a surprise with the automatic lighting feature. And customers love that. For us it’s just the sort of value we want to add, both to the experience of visiting our showrooms and the finished product itself.”

Hettich has partnered with The Kitchen Depot in a marketing project to stimulate curiosity about LightTower®. “We’ve been working on creating joint content and experiences on various digital channels to extend reach and better serve our customers. Kitchen Depot Glasgow has welcomed and supported this initiative and we look forward to continuing our collaboration,” says Hettich UK’s Head of Marketing Jonathan Hunt. “It’s been eye opening for us just what we can achieve by supporting customers in this way. The Kitchen Depot is the ideal future-oriented business to make it work.”

LightTower Drawer Set - Anthracite with Hinges